@ Sticky Pavilion with the Manager

On 28 July, 2012 I visited the Sticky store in Pavilion KL. I was lucky enough to have the chance to have an interview wtih Mr Wan Haizul the manager and also one of the confectioner. The following are a few lists of questions and answers.

FRANCHISE CHECKLIST – 4P

PRODUCT

Is the potential market for the product or service adequate to support your franchise? Will the prices you charge be in line with the market? (Our candies are one of a kind, with high quality sugar from SIS. The prices we charge are definitely reasonable.)

Is the market's population growing, remaining static, or shrinking? Is the demand for your product or service growing, remaining static, or shrinking? (Our current market population is growing bit by bit. With new designs and custom made patterns consumers are coming back for more.)

What type of advertising techniques does Sticky uses? (Currently they have a facebook page with twenty thousand likes.)

Is the product service a passing "fad", or is it a durable business idea? (There are unlimited design that can be made on a rock candy, as long as new designs and customers continue to custom make their own rock candy, the business is durable.)

Do you think Sticky candies can sustain in the future? (Yes, rock candies will never get old.)

PROFITABILITY

How much is your franchises?  (You will have to refer with Mr Paul Chew about that.)

How do your franchisees typically finance the startup costs? Do you as the franchisor offer financing? ( From what I remember, we do not offer financing for franchisees.

For the advertisement, do you come out your own idea / way to use or follow the other franchises? ( Mr Nigel Chew in charges with all of our designs and arts.)

How much is the cost of opening another Sticky outlet? (You can contact our Mr Paul Chew our managing direct about that.)

PROCESS

Is the franchise international, national, regional, or local in scope? Does it involve full or part time involvement? (This is an international franchise originated from Australia to Singapore and Malaysia.)

How do you build brand recognition nationally? In your local market? (By opening shop outlets in famous shopping centers.)

Why didn’t Sticky open an outlet in Midvalley Megamall? (Sorry, I am not sure about that.)

When procedures change, does the franchisor offer further training? (Yes.)

Do you provide training for your employees before you place them to work / hire them? (Yes)

How many hours, on average, do you work a week? (I work 8 hours a day)

PEOPLE

How many people are involved in the franchise? (5 main staffs including me)

What services will they provide? (The most unique thing of our business is we create the rock candy infront of our customers, most of them are entertained)

Who is your target? (Students, young adults, kids , everyone)

How do you organize your sale and finance? (Sorry, this is our business secret)

How do you solve the conflicts between your customers? (We seldom have conflicts with out customers)

Do you have your own rules set for your franchises that different with others? (I believe both outlets have their own different rules I am not sure with the one in One Utama.)

Do you have an update for your services to be same as other franchises / outlets? (Yes)

How do you manage your stocks? (Sorry, this is our business secret)

Does your franchisor provide on going training and support to you? (Yes)

My Evaluation Checklist

·       I might not be qualified to operate a franchise yet because of insufficient experience.

·       However I have adequate drive, skills, education and patience to learn.

·       I am prepared for hard work.

·       I am also willing to sacrifice some autonomy in operating a business to own a franchise.

·       I can tolerate the financial risk. My financial is strong so business would not fail.

·       I can juggle multiple task simultaneously and prioritize various projects so that I am able to accomplish important tasks.

·       I am genuinely interested in the product or service, I enjoy doing this kind of business and I like to introduce my product.

·       I will have to start managing people, as if I am a team leader.

·       I am satisfied with the business profits.

Franchise International Malaysia 2012

Franchise International Malaysia 2012

The Southeast Asia’s Largest Franchise Exhibition & Conference
6th July – 8th July 2011, Putra World Trade Centre (PWTC), Kuala Lumpur.
Transforming Economy : The Franchising Way

 Profile FIM2012

FIM2012 is the largest annual franchising exhibition and conference in Southeast Asia and the only franchise event officially sanctioned by the Ministry of Domestic Trade, Co-Operatives & Consumerism (MDTCC) and Malaysian Franchise Association (MFA).
Attaining its 19th year pinnacle with proven organizing track records, the FIM is a melting pot of local and international franchise players into a world full of opportunities. It will assemble main players in the franchise sector from all around the world to discuss current franchise issues and focusing franchise as a key strategy in developing entrepreneurship in Malaysia especially in retail and service sectors. This is the perfect venue to launch new franchise system, appoint master franchisees, and identify potential local franchisees, matchmaking and networking functions.
Malaysia is one of the regional fastest growing franchise markets. With invaluable support from Malaysian government, top franchisors and key financial institution, FIM2012 promises to be the premier event for continuing successful development of the franchise industry in Malaysia as well as Southeast Asia region. Therefore, take this advantage to expand your business opportunities at FIM2012.

Product Information

PRODUCT NAME

Sticky – traditional hand-made yummy

PRODUCT CLASSIFICATION

Sticky is a traditional handmade candy that comes in variety flavors and designs and it is non-durable.

Product Characteristic

·       Packaging         : 120g and 170g (all in bottle)

·       Pricing               : RM 14.50 - RM 19.90

·       Unit of sale        : per bottle

·       Customization: is available

DISTRIBUTIONSticky is directly distributed by their particular outlets. They have branches at the One Utama shopping mall and also at the Pavilion shopping mall. 

PROMOTIONAL STRATEGY

Newspaper coverage

Facebook Page with over 25,000 Fans

BRANDS, MAJOR PRODUCTS & SERVICES

Angel Candies Sdn Bhd is a company fully responsible for Sticky’s development. They provide rock candies that produced by their candy chef and they also offer customization services for events like wedding and corporate functions.

CORPORATE VISION & MISSION

To expand internationally, in Asia and beyond.

Bring happiness to the people all around them.

Research Introduction

A research on franchising in Sticky Pavilion KL Malaysia. Sticky first came to Malaysia from Australia in 2009. They have a group of highly skilled and dedicated confectioners, recognized internationally as specialists in high quality, hand-made, rock candy. As for Sticky in Malaysia, they only focus on rock candies. They have currently only two franchises in Malaysia, one in Pavilion KL and the other in 1Utama Shopping Centre. What makes the Sticky candy so special is that they are art that can be eaten.

The hand-made candy making process is fascinating to watch, and, when mastered by a skilled confectioner, can lead to beautiful and highly intricate designs. Their designs mostly are based on the flavour of the candy itself. For example, they have grape, lemon and apple design in the candy itself just to show the customers what flavour is it. Besides graphical of fruits, Sticky also came up with wording designs like name of a person.

Their confectioners are some of the most experienced, well trained and professional candy makers working anywhere in the world today. A special combination of craftsman, entertainer, laborer, sculptor and chef is what they described themselves.

            Sticky candies are has already been in Malaysia for a couple of years. Their promotion basically is just face-to-face approach and giving out samples for customers in their outlets. There are no massive advertising strategies and exposes to the consumers in Malaysia by it be in any mass media. Due to their new branding identity and weak advertising campaign, customers might just treat them as just another ordinary candy brand.