On 28 July, 2012 I visited the Sticky store in Pavilion KL. I was lucky enough to have the chance to have an interview wtih Mr Wan Haizul the manager and also one of the confectioner. The following are a few lists of questions and answers.
FRANCHISE CHECKLIST – 4P
PRODUCT
Is the potential market for the
product or service adequate to support your franchise? Will the prices you
charge be in line with the market? (Our candies are one of a kind, with high
quality sugar from SIS. The prices we charge are definitely reasonable.)
Is the market's population growing,
remaining static, or shrinking? Is the demand for your product or service
growing, remaining static, or shrinking? (Our current market population is
growing bit by bit. With new designs and custom made patterns consumers are
coming back for more.)
What type of advertising techniques
does Sticky uses? (Currently they have a facebook page with twenty thousand
likes.)
Is the product service a passing
"fad", or is it a durable business idea? (There are unlimited design
that can be made on a rock candy, as long as new designs and customers continue
to custom make their own rock candy, the business is durable.)
Do you think Sticky candies can sustain
in the future? (Yes, rock candies will never get old.)
PROFITABILITY
How much is your franchises? (You will have to refer with Mr Paul
Chew about that.)
How do your franchisees typically
finance the startup costs? Do you as the franchisor offer financing? ( From
what I remember, we do not offer financing for franchisees.
For the advertisement, do you come
out your own idea / way to use or follow the other franchises? ( Mr Nigel Chew in
charges with all of our designs and arts.)
How much is the cost of opening
another Sticky outlet? (You can contact our Mr Paul Chew our managing direct
about that.)
PROCESS
Is the franchise international,
national, regional, or local in scope? Does it involve full or part time
involvement? (This is an international franchise originated from Australia to Singapore
and Malaysia.)
How do you build brand recognition
nationally? In your local market? (By opening shop outlets in famous shopping
centers.)
Why didn’t Sticky open an outlet in
Midvalley Megamall? (Sorry, I am not sure about that.)
When procedures change, does the
franchisor offer further training? (Yes.)
Do you provide training for your
employees before you place them to work / hire them? (Yes)
How many hours, on average, do you
work a week? (I work 8 hours a day)
PEOPLE
How many people are involved in the
franchise? (5 main staffs including me)
What services will they provide? (The
most unique thing of our business is we create the rock candy infront of our
customers, most of them are entertained)
Who is your target? (Students, young
adults, kids , everyone)
How do you organize your sale and
finance? (Sorry, this is our business secret)
How do you solve the conflicts
between your customers? (We seldom have conflicts with out customers)
Do you have your own rules set for
your franchises that different with others? (I believe both outlets have their
own different rules I am not sure with the one in One Utama.)
Do you have an update for your
services to be same as other franchises / outlets? (Yes)
How do you manage your stocks?
(Sorry, this is our business secret)
Does your franchisor provide on going
training and support to you? (Yes)
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