A research on franchising in Sticky
Pavilion KL Malaysia. Sticky first came to Malaysia from Australia in 2009.
They have a group of highly skilled and dedicated confectioners, recognized
internationally as specialists in high quality, hand-made, rock candy. As for
Sticky in Malaysia, they only focus on rock candies. They have currently only
two franchises in Malaysia, one in Pavilion KL and the other in 1Utama Shopping
Centre. What makes the Sticky candy so special is that they are art that can be
eaten.
The hand-made candy making process is
fascinating to watch, and, when mastered by a skilled confectioner, can lead to
beautiful and highly intricate designs. Their designs mostly are based on the
flavour of the candy itself. For example, they have grape, lemon and apple
design in the candy itself just to show the customers what flavour is it.
Besides graphical of fruits, Sticky also came up with wording designs like name
of a person.
Their confectioners are some of the most
experienced, well trained and professional candy makers working anywhere in the
world today. A special combination of craftsman, entertainer, laborer, sculptor
and chef is what they described themselves.
Sticky candies are has already been in Malaysia for a couple of years. Their
promotion basically is just face-to-face approach and giving out samples for
customers in their outlets. There are no massive advertising strategies and
exposes to the consumers in Malaysia by it be in any mass media. Due to their
new branding identity and weak advertising campaign, customers might just treat
them as just another ordinary candy brand.
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